Kara Swisher, while writing about the departure of Apple’s Katie Cotton, describes my favorite kind of awesome:
Was she aggressive? Sure. Did she sometimes ice our reporters out, ignore calls or reply with newsless answers? Sometimes. Did she try her hardest to showcase Apple and its products in a way that benefited it? Yep. Was she vocal when she did not like something we did? And how. That kind of hard driving is part and parcel to the business, even if she was harder driving and, because of that, more successful than most.
Zeal and excellence.